About Us


Our Mission

There are many amazing things to do but people struggle to find them.

We want to show that an experience voucher can be more exciting gift than another handbag or t-shirt.


We want to motivate people to collect exciting memories rather than physical stuff.

Our story

We started Ithara because it was hard for us to buy a gift for each other. We have been trying to become minimalist and wanted to decrease number of things we own. 


But we found that in Dubai - where we are proud to live - it is hard to find unique experiences and buy them as a gift. Your only option was to buy something on discount platforms - and we didn't want to give discounts to each other. 

We started looking around and that's how the idea for Ithara came up. Here we are, trying to help others find exciting things to do and make nice memories with their loved ones. All of the experiences are tested by us or by our friends and families and we guarantee we list only things we'd like to gift to each other. 

Thanks for joining us on this journey! 

Anna & Lukas

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Experiences are very important part of our life, they shape us, make us stronger, make our life enjoyable and they create memories that stay forever.


"What is the best gift that you have ever got," I asked my grand-father.

He was born in 1942 and his response blew my mind. "When I was 8, my grand-dad organized an airplane flight for me and my brother. It was something because not many people had gotten a chance to sit in a plane back then." Till today, he remembers the exact model of an airplane, places they flew over and things they saw. This happy memory of an exciting experience stayed  with him for over 70 years.

And this is exactly why we strive to deliver the best exciting experiences people will remember forever. 

Founder of Ithara.ae


 Do you want to join our team and help us deliver happiness every day? We're always keen to speak with talented ambitious people who get excited about our mission. Feel free to reach out if you think this can be a great fit for you.

Currently we are looking for: 

Contact us at joinus@ithara.ae